SP

ACTIVATION

About Us

In a fragmented consumer landscape, offline product promotion are making a strong comeback. Acting as a "Product Promotion Service Agency", SMS GROUP leverages an integrated approach to reshape how brands communicate with consumers.

By deeply analyzing consumer behavior and logic, we provide brand clients with physical promotion needs a complete service process—from strategic planning to on-site execution—ensuring that products or services are delivered to consumers as intended, smoothly completing the last mile from offline touchpoints to the customer's hands.

At every touchpoint, we help brands communicate their value with precision, elevate the user experience, and drive measurable sales impact—maximizing the return on every marketing investment.

Business Scope

Our Business

  • Product Sales Promotion
  • Channel Sales Support
  • After-Sales Customer Relationship Management

Our Service

Planning Services

Promotional Calendar
Consumer Engagement Mechanism and Traffic-Driving Strategy
Channel Development
Brand Exposure Strategy
Concept Development for Pop-Up Stores, Experience Booths, Shop-in-Shops, and Island Counters Traffic Flow Planning
Functional Zoning, and Interactive Consumer Experience
Visual Theme Conceptualization & Extension
POSM and Merchandising Guidelines
Proposal Development for Channel Partner Recruitment, Procurement Event Planning
Distributor Training Programs, and Sales Communication Manuals
KPI Design for Campaign Performance
Promotional Outcome Evaluation
Sales Data Collection, and Tracking with Strategic Optimization Recommendations

Production Services

Customized Giveaways
Personalized Packaging
Gift Boxes
Experiential Activity Props
Hardware Setup
Staff Uniforms
Pop-up stores, Experience stores, Exhibition Zone Design and Build
Shopping Mall Kiosks, Retail Space Setup
POSM, Banners, Posters, Stands, Table cards, Price tags, and Other Visual Materials
Visual Merchandising Systems and Themed Packaging Design & Production
Custom Display Racks
Merchandising Fixtures
Product Stacks
Sample Showcases
Interactive Display Units

Execution Services

On-site Event Operations
Pop-up Store or Experience Zone Management
Implementation of Interactive Mechanisms
Logistics for Promotional Materials, Setup and Teardown
Performance Reporting and Analysis
Contingency Response and Escalation Protocols
Deployment of In-store Promoters & Brand Ambassadors
Sales Pitch Training and Product Knowledge Education
KPI Tracking and Reporting System
Brand SOP-Compliant Merchandising and Product Display
POSM Setup and Replacement
Display Inspections and Photo Reports
Gift Sourcing
Packaging and Logistics
On-site Giveaway Distribution
Redemption Handling
Backend Data Management
Customer Service Contact During Campaign Periods
Issue Resolution
Customer Data Registration

Our Work

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